Why Most Glasses Look the Same
Client
VANTA
Deliverables
EYEWEAR DESIGN PROPORTION IDENTITY
Year
2026
Role
DESIGN NOTES
Most eyewear is designed to be acceptable to everyone. The result is often frames that say very little. We look at why proportion, silhouette, and restraint matter—and what makes a frame distinctive without making it loud.
What I did
A pair of glasses sits at the center of your face. Few objects have more influence over how you are perceived. Yet much of modern eyewear is designed to disappear. VANTA starts from the opposite idea: a frame should belong to the person wearing it, but still have enough character to be remembered.